You may be asking yourself: Why Vegacañada tomatoes? The answer is easy: Vegacañada has managed to fuse tradition with modernity, unite nature with technology, join history with the future, the base and peripherals to produce the best tomatoes, whichever way you look at it; taste, properties, quality or appearance. Vegacañada gathers the best tomatoes of the La Cañada and Nijar areas to put them through a series of quality controls which have helped turn them into the most sought after produce for kitchens all around Europe today.

It is in our facilities where these fruits of the earth, with the care and tradition that only the experience of generations of growers can give, are prepared according to the requirements of the most demanding marketing organisations and consumers in Europe. The tomatoes are subjected to quality and handling controls, in our temperature controlled installations, until they conform to our customers’ demands for a totally guaranteed product.

The Tomato Cradle

To achieve all this it is necessary to have the raw materials and the best specialists in fruit picking and handling. Producers with experience dating back to the 60s, who were wise enough to seek out a place where; the geographical and weather conditions were just right and where the water had a conductivity that was specially suited to tomato production.

They were the ones who managed to increase the tomato growing season, to become the object of desire of marketing organisations all over Europe who now had the means to provide this product at times of the year that had previously been unheard of.

The product quality improvement processes and international marketing channels developed hand in hand. Soon, the “La Cañada Nijar Tomato” began to make a real name for itself, becoming a great commercial success in the 80s and going on to receive the Protected Geographical Indication, or IGP, the first for this product in Spain, which it proudly, and rightly, boasts today. Producers and support industry have been working shoulder to shoulder to improve the product’s characteristics. The breeding of different varieties of seeds, modifications in greenhouse design and improvements to the other stages in the production process have all played a part. In time, new varieties came along and there was an enormous leap forward in the studies into functional and organoleptic qualities, all contributing to enhancing the quality of the final product.

Teamwork; growers, support industry, marketing organisations and the agricultural sector as a whole have turned the “La Cañada – Nijar” area into a European tomato paradise. Vegacañada, right in the heart of it, is watchful that its produce, its tomatoes, keep the status of star product on the continent’s tables. All this is because our tomato has a name, and surname: Natural, Cañada Natural